Key duties will be
- Fully understand the client objectives and requirements relating to content, with a strong emphasis on creating concise, engaging materials.
- Gather clinical data from the client and other reliable sources, analyze the data, and extract the relevant information.
- Present clinical information in a concise, reader-friendly format that is visually engaging and accessible to the target audience.
- Write copy for various formats, from digital to print, targeted at healthcare professionals or patients.
- Create clear and direct messaging, including compelling calls to action that align with client goals, especially for healthcare campaigns.
- Work closely with marketing or advertising agencies to create content for healthcare campaigns.
- Experience developing marketing materials targeted at both healthcare professionals and patients (e.g., e-detailing aids, brochures, digital campaigns).
- Work closely with the Creative team to integrate visuals (e.g., icons, charts, infographics) that enhance communication of key messages.
- Collaborate with designers and other creatives to ensure that content layout is visually appealing and effectively communicates the intended message.
- Participate in project meetings and brainstorming sessions.
- Perform other duties, projects, and responsibilities as assigned.
Required Skills
General:
- Bachelor’s Degree in Medical/Pharmaceutical study.
- Professional English.
- 2-3 years’ experience in a medical copywriter position.
- Experience working with marketing agencies or creating marketing content for pharmaceutical/healthcare brands.
- Proven experience in crafting clear, targeted messaging and calls to action.
- Ability to organize content with strong layout principles, including effective use of headings, icons, and color to break up and highlight information.
- Ability to create cohesive, well-flowing narratives across multi-channel campaigns and multi-page documents.
Personal Attribute:
- Good research and communication skills, with the ability to communicate with people of diverse backgrounds, education, and experience.
- Strong creative collaboration skills, working with designers and art directors to ensure the integration of visuals.
- Excellent writing skills, with the ability to use charts and graphs.
- Attention to detail, especially in layout and design, to ensure materials are visually engaging and easy to navigate.
- Excellent time-management and multi-tasking skills.
- Ability to understand the needs associated with a project and the target audience.
- Ability to learn quickly and adapt to new processes.
- Ability to work independently.
- Strong attention to detail.
- Receptiveness to feedback.
- Willingness to meet deadlines.
Job-requirement:
- Hands-on experience with writing tools and content management platforms (Microsoft Office and other latest tools/platforms).
- Experience working in content production and development processes.
- Extensive experience writing for marketing materials that balance clinical accuracy with promotional objectives in medical/pharmaceutical projects.
- Extensive knowledge of the Medical/Pharmaceutical industry, brands, and products preferred.
