Position Overview: We are looking for an experienced PR/Social Media Manager to spearhead our efforts in identifying and building relationships with Key Opinion Leaders (KOLs) in the medical field. This role will focus on leveraging KOLs to enhance our brand presence, engage with key stakeholders, and drive strategic growth.
Key Responsibilities:
- KOL Identification & Engagement: Identify and engage with prominent KOLs in the medical field to build strategic partnerships and enhance our brand visibility.
- Social Media Management: Develop and execute social media strategies to increase brand awareness, manage online reputation, and drive engagement.
- Content Creation & Pitching: Create compelling pitches and content tailored to medical KOLs, highlighting our innovative solutions and value propositions.
- Network Building: Build and maintain relationships with industry influencers, medical professionals, and key stakeholders.
- Collaboration: Work closely with internal teams (e.g., Innovation Task Force, Marketing, Sales) to align PR strategies with company goals and objectives.
- Performance Tracking: Monitor and analyze social media metrics and PR campaigns to measure effectiveness and optimize strategies.
- Budget Management: Manage PR and social media budgets, including costs related to KOL engagement and campaign execution.
Qualifications:
- Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
- Proven experience in PR and social media management, preferably within the medical or healthcare industry.
- Strong network of industry contacts and experience in building relationships with KOLs.
- Excellent communication and interpersonal skills, with the ability to craft persuasive pitches and engage with influential figures.
- Familiarity with social media platforms, tools, and analytics.
- Creative thinking and problem-solving skills to develop innovative PR strategies.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred:
- Experience working with medical devices, lab equipment, or related fields.
- Knowledge of digital and social media trends in the medical industry.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Room for growth and career advancement within the company.
How to Apply: Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role to jobs@drcomgroup.com.
