Job Information:
Position: Channel Relations Manager
Industry: Healthcare & Life Sciences
Location: Remote in Philippines
Employment Type: Full-time
Experience Level: Mid-Senior
Key Focus: Digital PR, HCP/KOL Engagement, Ethical Marketing, Strategic Partnerships
At drcom, we are seeking a visionary Channel Relations Manager to spearhead our PR initiatives, focusing particularly on the healthcare and life science industry. This role is designed to amplify our strategic digital PR efforts, ethical HCP/KOL activations, and the development of a partnership pool that supports both internal and external strategies through different channels.
Key Responsibilities:
- Digital PR / Social Media Management of Internal drcom Initiatives:
- Develop and implement a comprehensive digital PR strategy that aligns with drcom’s branding and internal goals.
- Manage and enhance social media presence across all relevant platforms to increase internal engagement and external visibility.
- Create content calendars, oversee the production of engaging content, and monitor social media performance metrics.
- Coordinate with internal teams to ensure consistent message alignment and brand proposition.
- Ethical Marketing and HCP/KOL Activations for External Requirements:
- Identify and engage with HCPs and KOLs to support external client projects and enhance marketing strategies.
- Design and execute targeted activation campaigns and messaging strategies that effectively leverage the influence and expertise of HCPs and KOLs.
- Maintain ongoing communication and build strong relationships with different healthcare community stakeholders.
- Evaluate and adjust activation strategies based on analytical insights and client feedback.
- Develop partnership agreements that outline expectations to ensure clear and ethical collaborations.
- Build and manage a network of niched types of KOLs who can be mobilized quickly for diverse client needs.
What You’ll Need:
- Proven experience in traditional press, digital PR, and social media, especially in a healthcare and pharma-focused environment, with strong capabilities in crisis management and strategic communication.
- Exceptional writing skills, capable of crafting clear and persuasive communications for various audiences.
- Strong existing network in the healthcare industry, particularly with KOLs and medical professionals.
- Expertise in crafting and executing detailed social media strategies.
- Demonstrated ability to manage and grow strategic partnerships.
- Excellent communication, negotiation, and project management skills.
Why Join Drcom?
- Become part of a pioneering team in a dynamic, fast-paced industry.
- Opportunities for significant professional growth and leadership.
- Work in an environment that champions innovation and ethical practices.
